The Baby Shusher will be the number one tool in every parent’s tool box. It is designed to take the stress out of trying to calm a crying baby. Its success with calming unsettled babies the world over will resonate with pregnant women and new parents alike.

Designed as a practical solution to the fourth "S" of Dr Harvey Karp’s, The Happiest Baby on the Block the Baby Shusher provides a rhythmic shushing sound to mesmerise babies and infants into a sleep state. Even adults find the Baby Shusher relaxing.

It is a doctor approved and thoroughly tested technique designed to break a baby’s cry spell and engage their natural calming reflex. The rhythmic shush reminds baby of being inside mum, with loud sounds of blood flow and other in utero noises up to 95 dB, or the sound of a very loud vacuum cleaner. The "shush" sound imitates the sounds that baby was used to in the womb and provides a hypnotic familiar noise for baby to relax to.

The Baby Shusher can be set for 15 minute or 30 minute play settings and has adjustable volume settings. It is a compact, easy and sleek accessory that reduces the stresses of trying to settle a fussy baby when out and about, at home or even in the car.

It is portable, easily fits into a nappy bag and only requires two AA batteries.

Every Baby Shusher comes with a manufacturer’s 12 month guarantee for material and workmanship defects.

This is the product that will help parents find peace, get more sleep and take control of calming their baby easily.